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[aryan]

Due to the failure of several Pakistani Films and entrance of non-professional filmmakers and financers Pakistani Film Industry suffered for around 15 years. Yes Lollywood haven’t seen a good financial year for last 15 years. Success of a movie or two has been the only results we got after making many movies. And then a time came when there were literally lock on the studio door. Cinema Houses were beginning to change into shopping malls (they are still turning to malls). After looking all this a group made a plan which was not new but was not currently active in Pakistan for several years. The idea was simple , and it was to bring Indian movies again in Pakistan and show then cinemas ! It looked a great idea. On the other hand there was also a group which (due to patriotism) never wanted Indian films to get released in Pakistan. Though the government made some foolish policies like no Indian movie will be released without a Pakistani financer and no Indian movie will be released with complete shooting in India (fools Paradise).


The group which was against the release of Indian movies had people like SHAN (the biggest Film Star of Pakistan) Yousuf Khan(X-Chairman of Censor Board) and on the other hand the group in favor of Indian movies had powerful people like film distributors and cinema owners. The truth is that money has more power than anything. After long quarrel the group in favor of Bolly-wood movies won and in 2006 released the old great classic of Bolly-wood “MUGHL-E-AZAM”. The movie had been changed from black and white to color and still did good business in India. Pakistani group was expecting this movie to be a big hit in Pakistan too but it was wrapped up more quickly than it was released. Instead of this a Pakistani movie did more great business in Pakistan. Experts still believe that due to the piracy the movie had been shown to every film lover in Pakistan and being a very old movie it got flop. The next turn was again of a big (in terms of investment) movie “TAJ MAHAL”. Having a story of old period it was a big flop even in INDIA. From that day lot of Indian films have been released in Pakistan but the result have been confusing. Every film released in Pakistan has already been showed up by local cable operators but few film have done good business.


Till now 17 Indian films have been released in Pakistan from which only 5 have been able to make some business. The film earning highest revenue from Pakistan is “AWAARAPAN” which according to some newspapers have earned 2 Billion(PKR) and according to some its revenue has been 1.5 Billion(PKR). From which a local cinema NISHAT Cinema had a share of 25 lacks.

The confusing thing about Pakistani market is that all the movies released in Pakistan were already released on CDs and DVDs then why out of 17 only 5 were able to make good business? The recent news is that Pakistani importers have gained a loss of around 70 Billion PKR by importing Bolly-wood movies which were either flop or didn’t got the permission to get released in Pakistan(may be no bribe was offered to the censor board J). This is a big amount and if the financers would have showed some patriotism and intelligence Pakistan could have been able to make some good movies !