"We build games and experiences that our players want and love. Zynga Poker is the world's largest online poker game with more than 7 million people playing every day and over 30 million each month. We know from listening to our players that there's an interest in the real money gambling market. We're in active conversations with potential partners to better understand and explore this new opportunity."
Sounds innocent enough, except that it's not. Zynga is quickly looking for new ways to make money because the old ones are starting to slip out of its grasp. If it doesn't find something that works, what seemed to be the most financially robust tech IPO of 2011 may
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According to Sterne Agee analyst Arvind Bhatia, who notably started coverage on Zynga with a target price below the IPO price, the company has a basic problem: customer conversion. Zynga has worked by making games free and then charging people for virtual goods that help them advance.
